We’ve unearthed content marketing gems and gathered them together to reveal the secrets to great content marketing. Here are some inspirational marketing quotes and five blog posts that will help you unlock marketing mysteries and take your content to the next level.
By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. This fundamental shift is changing the mantra from ‘Always be Closing’ to ‘Always be Helping.’” – Jonathon Lister, LinkedIn
Content Marketing 101: Five Tips for Creating Engaging B2B Content
Need a content marketing crash course? We’ll keep it simple. It makes good, clean sense to create content that informs your readers, but it isn’t enough to write just anything. Consistently produce and disseminate information that your consumers will look forward to receiving and sharing. Here’s lesson 1: Give them something of value. There is a lot of “stuff” out there, and in order to end the competition for the time and attention of your prospects, you will need to… READ ON.
The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’” – Jamie Turner, 60 Second Marketer
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How To Generate Quality Content
We’ve talked about what quality content is. We’ve talked about why we need it. Now, let’s talk about how to create it. Most people assume that quality content demands special skills, such as brilliant writing or video production, as well as people who specialize in those skills. Another frequent assumption is that you must have tons of time and piles of money to generate quality content. But (as the old adage says) assumptions are not always true… READ ON.
Effective engagement is inspired by the empathy that develops simply by being human.” – Brian Solis, Altimeter Group
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Content is the Heart of Your Marketing Strategy
In this new media marketing era, successful content marketing begins with a well-planned and strategically executed content strategy. Align your content strategy with the buying lifecycle in order to provide key decision-making tools for your prospects along the way. Utilize all of the possible outlets at your disposal – email newsletters, social media, blogs, email blasts, press releases, websites and print – to maximize your exposure… READ ON.
Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe… Find your niche, and then go even more niche.” – Joe Pulizzi, Content Marketing Institute
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Strengthen Your E-Marketing Core By Creating Great Content
In order to completely transform your e-marketing physique, you’ll need to design a content program that aligns with your goals. You’ve heard about strengthening your core during your workouts, right? Well, the core of your e-marketing efforts is content. It is your center-point. All of your e-marketing strategies are balanced and built upon it. Without a regular flow of great content, you will find the rest of your e-marketing efforts begin to weaken… READ ON.
Make the customer the hero of your story.” – Ann Handley, Marketing Profs
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BAM! POW! How to Become an Inbound Marketing Superhero [Infographic]
The folks at Kuno Creative have designed an epic infographic on Superhero-level inbound marketing. There is a lot of excellent material here for marketers to glean and implement into their campaigns. To give your inbound marketing more punch this year, they suggest that you tap into some highly effective strategies to supernaturally transform your marketing. What’s at the core of their superhero strategies? Content, targeting, relevance… READ ON.
Response is one of the five keys of successful direct marketing. And if you have that, the other four don’t matter.” – Dean Rieck, Copywriter, Direct Creative
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We hope this list of inspired content marketing tips revealed a few useful secrets to help you start creating your own amazing content. In the mean time, would you like some more marketing inspiration? You can find other great marketing quotes in our Facebook Inspirational Marketing Quotes album to spark some inventive content ideas.
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