Learn how to use content to create marketing pieces that will be loved by prospects and partners alike
(while getting free CPE).
Join us and Alan Vitberg, Owner and Chief Marketing Guru at VitbergLLC, on Tuesday, July 29. Alan will be presenting this informative marketing best practices session designed to give accounting firm partners, marketing committees and firm marketing staff an overview of the principles, strategies and components of content marketing that generate interest and new leads.
Using Content to Create Marketing that
Prospects (and Partners) LOVE
Tuesday, July 29, 2014
2:00 – 3:00 PM EDT
Earn one hour of Specialized Knowledge and Applications CPE credit
Alan will cover a variety of topics, including:
- The key characteristics of creating marketing that people love
- The benefits – and costs – of content marketing
- Examples of great CPA firm content that produces results
- The critical tools and technologies needed for content marketing
- The role of content in lead generation (…AND a case study!)
- How firms are using content marketing to build partners’ personal brands
- Measuring the ROI of content marketing
We hope you can register today and join us! During this informative webinar, you’ll learn how to identify and resolve content marketing issues, from getting partner commitment to getting firm resources. You’ll also discover how content marketing strategies will help convert prospects into new business for your firm.
The post Webinar & CPE: Using Content to Create Marketing LOVE appeared first on BizActions | Thomson Reuters.