Visual impact is the leading ambassador of your marketing. Photos, graphics, charts, changing typography and white-space all work together to establish an impression and begin a subliminal conversation with onlookers. In a culture where we increasingly demand more information from our digital resources, visuals help us cull through the stream to determine importance, hierarchy and worth.

Apu Gupta, Co-Founder and CEO of Curalate, states that, “We are witnessing a mass migration from written communication to visual communication…” and others agree. Mashable’s Seth Fiegerman remarked that, “There’s no shortage of mobile platforms available for brands to reach consumers with gripping visuals.” It seems that visuals have emerged as the reigning force of online marketing, and B2B marketers should not ignore the weight and importance of visual appeal in their marketing and communications. Here are six blog posts to help you make a more powerful statement through your visual marketing and communications:

Create Visual Impact With Your Online Marketing

Whether you are creating an email newsletter, writing a blog post, posting to your social platforms or designing a website, your content marketing efforts rely heavily upon on visual impact to make a lasting impression with your prospects. This infographic offers some good reasons why you should include stunning images and appealing visual content in your online marketing… READ ON.

Finding the Right Images for Your Website

When it comes to differentiating your firm, the old saying is true: a picture is worth a thousand words. But only works with the right picture. Using the wrong photos can make you look just like all the other firms out there and reflect poorly on your claims to stand apart. Graphics are such an important part of marketing because images can communicate messages and feelings in a way that words can’t. No matter how eloquently I describe a sunset to you, a well-shot photo will show more… READ ON.

Lead With a Bang: Create a Better Email Header

Your email newsletter‘s header image, or masthead, gives your subscribers a powerful first impression. In mere seconds, your heading can communicate what your your newsletter is about and why your subscribers should read its content. If your newsletter’s header is a bit tired or lackluster, you may want to take some time to spiff up your email’s leading ambassador… READ ON.

Crafting Your Image: Engaging Graphics & CTAs

Calls to Action are the tools that propel your lead generation efforts, and visual appeal is the silent, yet powerful, device that points visitors toward your CTAs. Your messages should always contain substantive, meaningful content, but graphic elements get readers interested in what you have to say. Good design is one of the most important aspects your message. Visuals can instantly give your prospects a compelling reason to read your email, fill out your web form, read your blog post, or… READ ON.

Give Your Newsletter a Quick Year-End Facelift

Take a moment to think about how you could give your professional email newsletter a quick design face-lift. Something as simple as a fresh look can go a long way in terms of how your contacts perceive your firm’s marketing efforts. Your email newsletter design says a lot about who you are as a firm or company. You will be able to better brand your business, showcase specific service areas and present yourself as a trusted resource by incorporating fresh graphic elements into your email newsletter… READ ON.

Make a Powerful Statement on Pinterest

The social media wheel of popularity is constantly spinning, but lately Pinterest has been taking a ride on the top. Considering the platform’s surging popularity, it makes sense to explore the factors that control which images get the most repins. Conveniently, a startup called Curalate has examined the issue and claims to have found the answer to that question… READ ON.

The post Blog Roundup: 6 Posts on the Power of Visual Marketing appeared first on BizActions | Thomson Reuters.